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Pearl Jam Ten Game

Posted on the November 18th, 2009 under Games by admin

Pearl Jam emerged from the furtive Seattle Grunge rock sense in the early Nineties, although fans seemed to be divided between Eddie Vedder’s outfit and neighboring pioneers Nirvana. However the band’s debut album , for many deemed their opus, was given the reissue treatment in March with a superlative package with remastered tracks, and replicas of collectable rarities.

To coincide with the release  , they launched a promotional online campaign with agency Freedom +Partners  called ‘Ten Game’ that campaign that allows expectant buyers to hear track previews – only after completing a 2D puzzle. Users are asked to place coloured cubes featuring tiny square cutouts onto a special image board, all from a tricky isometric perspective. As you might expect it is fairly Flash-heavy affair  , but the use of Papervision to achieve the 3D effects throughout is quite wonderful. Perhaps most special are the exploded product views of the various album versions, which manage to incorporate short sequences of live performance  and packaging details . All can be fully rotated and offer a really dynamic insight into each edition – perfect for generating collector interest.

What’s more , in an age where physical music sales are slowly dwinding it’s nice to see a big fuss made of such a release and certainly a real investment  in pushing the product. The content and ideas that are on display here do such a great job og inspiring interest from music fans, regardless of any love for Pearl Jam’s music, that it deserves high praise indeed.